Deep Ellum Brewing Company Opens

December 23, 2011 at 9:07 pm Leave a comment

by Anthony O’Dougherty

You have to learn how to crawl before you learn how to walk…..usually. This didn’t seem to be the case for John Reardon, founder of Deep Ellum Brewing Company. The startup microbrewery hit the ground running Saturday, December 17th with its Inauguration Tour and Grand Opening. The brewing facility was open to the public and for $10 you got a chance to partake in the festivities including a Deep Ellum beer glass, 3 tickets that could be redeemed for beer on tap, a tour of the brewery, and live performances from local bands including a Dallas favorite the O’s. The turnout was impressive with 300+ beer lovers and enthusiasts.

The brewery was compact and relatively small but very impressive. Located right in the heart of Deep Ellum their beers were as unique as the neighborhood itself. Below is a quick overview of the 3 beers that I tried.

A crowd pleasing story among the beer lovers was of the creation of their Festivus black IPA. Intended to be another beer called the Darkest Hour, some equipment went awry and the Deep Ellum Brewing team did everything they could to salvage the costly mistake. The disaster resulted into an opportunity to create a holiday brew. This brew hybrid was dubbed by John Reardon as “a beer too weird to live and too rare to die.”

The most intriguing aspect throughout the entire event was realizing the loyal local community Deep Ellum Brewing Company had at their fingertips. The warm and enthusiastic Deep Ellum welcome was no accident. John Reardon and his tech-savvy team had cultivated a social community from day one.  Everything from sharing photos of beginning construction, voiced concerns of placing fermenters, and many, many tastes tests kept Deep Ellum Brewery on the tip of your tongue and wanting more.


Entry filed under: Local Events, Marketing, Social Media. Tags: , , , , , , , , , .

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