Pinterest: Why You Should Care About It

March 6, 2012 at 4:38 pm Leave a comment

by Raecene Collins

There has been a new wave of social media websites over the past few months. Some sites take time to gain popularity and others take off right away. Pinterest has grabbed a hold of the public’s attention fairly quickly. Created in 2009 by Ben Silbermann, the website defines itself as a virtual pin board. Users can take ideas that they like from various websites and pin them for not only themselves to see but others as well. 

Other users who like that same idea can ‘repin’ the idea to their own board, much like a retweet on Twitter. You can also follow boards of friends and can view all pins those users post. You could say its Twitter with pretty pictures. You can browse boards by categories such as Men and Women apparel, Food & Drink, and DIY & Crafts. Many brides-to-be are now using Pinterest as a wedding planning tool.

So what does Pinterest have to do with social media and other industries like advertising and marketing? The answer is everything! Companies can use Pinterest as a tool to promote their brand. Whole Foods is one of many companies who have joined the movement. Their page includes 26 boards and over 600 pins. Under their ‘Sweet Tooth’ board, users can browse through dessert recipes that have been pinned.

When the pin’s photo is clicked on, it links back to the website the photo was taken from. That means traffic is being driven to that company’s website. With a few clicks, a company can post new products and consumers can purchase that product right after viewing it. Pinterest will also allow you to display the price of the item that has been pinned.

Social media news sites such as Mashable have exploded with article after article on information about the website. They recently posted an article about 8 strategies for launching a brand presence for Pinterest. According to the article, Pinterest has become a top five-traffic source for many apparel retailers.

Marketing professionals or users who are looking to drive traffic to their website should do the following: leverage your brand, think of themes and not product promotion, use hashtags, and engage with the community. But be aware of copyright issues. Adding your own content is fine, but if you are adding content from around the web, that is where the problem lies. No matter for what purpose the images are used, they should be reviewed with your in-house counsel.

Copyright is an issue that Pinterest has been dealing with. Thousands of photos being shared to thousands of people but the issue is who do these photos belong to? Pinterest asks their users to always credit their sources under the pin etiquette section. They have also offered websites who do not wish to have their photos from their site pinned an opt-out program.

Social media is ever-changing. Pinterest is a site that has truly changed how we do business. It is an easy way to boost traffic to your business by placing visual simulating photos to attract consumers and future clients. In a way, “If they like it, they will click.”

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Entry filed under: Marketing, Social Media. Tags: , , , , .

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