Archive for May, 2012

Social Media, Vampires, and You

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by Isaac Hellemn

Poking around Mashable the other day, I happened upon an article analyzing the social media success of True Blood relative to “competing vampire brands” Twilight and Vampire Diaries.  (I guess it was only a matter of time before we started seeing analyses of “competing vampire brands” and their audience shares.)  The important part of the article was hidden in a busy infographic further down the page.  And it is summarized thus: True Blood is really, really good at leveraging social media.

Examples help.  In September, HBO announced that if 50,000 of its True Blood fans checked into GetGlue for the season finale, then all of them would get merchandise discounts at the True Blood store.  To wit: True Blood got its fans to advertise the finale among their social networks so that they could then buy products from HBOTrue Blood doesn’t just have Twitter fans, it has a fan site for its Twitter fans (truebloodontwitter.com).  You can even buy the True Blood from the show (although the consumer version is blood-colored orange soda and costs sixteen bucks for a four-pack, plus shipping).

They have a name for this sort of thing, “Interactive Television,” and it goes a lot further than DVR’s.  Professor Jon Taplin at USC’s Annenberg School for Communication is one of the academics who specializes in this new field.  Taplin got his start as a music and film producer in Hollywood (this guy produced Martin Scorsese’s first movie!), and then he took a break to do investment banking at Merrill Lynch.  Having seen both the entertainment and business worlds, Taplin has a unique perspective on the future of TV media.

The question people like Taplin are asking is “While I watch the Lakers game, can the Tablet provide me synced up stats of the game, instant replays and e-commerce opportunities?”  As HBO has shown us, this is already happening.  The lines between TV and e-commerce are fading fast, and the connection is social media.  GetGlue allows HBO to offer discounts to Trubies (True Blood groupies).  True Blood can offer sneak peek clips and exclusive content to its Twitter fans.

One of the most profound advantages of social media as a marketing tool is the sense of community that it creates.  You might be a park ranger living on the Alaskan tundra, but when you use your satellite internet to hit up the True Blood Facebook page, you become part of a group.  The fan who uses the True Blood apps, follows the True Blood Twitter feeds, and buys overpriced True Blood soda isn’t just somebody who likes the show.  This is a person who identifies at a personal level with True Blood, a Trubie, one consumer among many who share predictable interests, wants, and needs.

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May 30, 2012 at 6:08 pm 1 comment

Find the Giggle button

Z Interactive

by Michael P. Grace

As a token of our appreciation… and as a way to show off our new fantastic website we’d like to give our loyal Facebook Fans and Twitter Followers a chance to win Frisco RoughRiders Tickets. That’s right! Z Interactive is giving away 4 VIP Frisco RoughRiders Tickets right behind home plate, with complimentary alcoholic beverages and food all night long! Are we awesome or what? It’s not as awesome as our new website but it is pretty close.

For your shot at the tickets, all you have to do is follow the 4 easy steps below. Then, just like that, your name will be entered into a drawing. We’ll also have a secret celebrity choose the name which we’re not allowed to disclose at this time because it’s top secret. Then on June 6th, 2012 we will announce the lucky winner, probably you. Sound easy? It is. So what are you waiting for?

To enter our Frisco RoughRiders drawing, follow the 4 easy steps below.

Step 1      Share on Facebook or Tweet on Twitter about the contest. You can do both to enter twice.

Step 2     Search our site and look for a teeny tiny button that makes a giggle noise each and every time you hover over it. This is breakthrough technology so please don’t tell anyone where it is once you find it … or else.

Step 3      Be the first to click the hidden sound clip link and you will find a page that provides your final directions on how to claim your prize.

Step 4      Bookmark and come back to www.zinteractiveco.com/giggle on June 6th, 2012 to see if you’ve won the drawing.

Start on our Home Page. Good Luck!

May 16, 2012 at 8:56 pm Leave a comment


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