Archive for September, 2012

Startup Spotlight: Youtoo Can Be On TV!

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By Frank Jabati 

Your favorite shows are interesting enough to keep your attention right? With all that is infinitely accessible via smart phones, laptops, and tablets, you might want to think again. With the incredible spike in popularity among coming social media and television, it appears we enjoy watching our beloved reality sitcom drama documentaries with others who love them too.  Now with the rise of social TV, Youtoo.com has made tv even more social.

Youtoo is a Social TV network that allows millions the opportunity to be on TV with a mere click of the mouse. Users can record and upload 15sec videos called “Fame Spots” with smartphones, tablets or personal computers, and be chosen to air during national shows such as The X-files. For those new to Social TV, let’s take a look at similar applications.

Other social TV networks making a splash include GetGlue, which lets users “Check in” to TV shows and movies they are watching to socialize with friends, get recommendations and earn rewards. Yahoo’s Social TV baby IntoNow gives users a Shazam-ish option to check in via a live broadcast and create an interactive TV experience to discuss and dissect shows in real time. Other sites such as Viggle partner with brands to reward viewers with movie tickets, gift cards to Target, or cups of coffee from Starbucks.

It seems only natural that social networking and technology would make a natural transition to better integrate with TV, and provide a proactive way to interact with fans, reach new audiences, and drive viewership. Haven’t heard of shows using Social TV to reach fans? “True Blood”, “Walking Dead”, and “WWE” which announced earlier this year they were teaming up with Tout, are all great examples of shows and brands exploring the benefits of Social TV and scoring big.

Youtoo also has the potential to reach a large amount of viewers, because let’s face it, who wouldn’t want to be on TV? It’s the perfect example of Social TV, using the real allure of being on screen, via whatever device they have in their hands.

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September 24, 2012 at 9:26 pm Leave a comment

Getting Social at Fashion Week #NYFW 2012

by Kristen Kassab

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With New York Fashion Week coming to a close we thought it only appropriate to do a social media round up of this year’s festivities. As always the fashion world is at the fore front of using social media. Every editor, blogger or celebrity sitting front row can be seen at any given moment holding at least 2 mobile devices. From the blackberry for emails to the iPhone and iPad for instagram and Twitter updates, social media is a constant at New York Fashion Week. You almost wonder how they have time to watch the shows? But don’t worry these guys practically invented the word multi-tasking.

Some of the hottest people to follow this year included:

Derek Blasberg @DerekBlasberg – Fashion writer and Harper’s Bazaar Editor

Billy Farrel Agency @BFA_NYC – Everyone knows they always have the inside scoop

Women’s Wear Daily @womensweardaily – So many updates from them it’s hard to keep up

Refinery29 @refinery29 – Great for trend spotting and up close runway shots

Leandra Medine, Man Repeller @ManRepeller – The hottest blogger around in my opinion. You can always count on her for her witty commentary and a good laugh.

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For most people sitting front row at New York Fashion Week is never going to happen. But lucky for us social media has made it where we get the front row experience while sitting at home in our sweatpants with a laptop and a glass of wine! (No painfully high stiletto heels or week long fasts so you can fit into the perfectly fashionable outfit necessary)

Here are some of the best ways to follow the action of #NYFW:

YouTube: LiveFromTheRunway– check out the schedule and catch live video streams of all your favorite designers shows as they are happening. You get to feel like one of the chosen few sitting front row and you won’t miss a thing (like the model who fell at the Dennis Basso show, OOPS!)

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Twitter: Follow the Hashtag #NYFW (disclaimer: it can be overwhelming). You might also consider following some of your favorite designers, models, or fashion editors instead.

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Facebook: Like Mercedes Benz Fashion Week as well as any of your favorite designers Facebook pages. Many of them will have links to live streams of their shows.

Instagram: This is probably one of my favorite ways to follow the action. Designers post photos from backstage and people sitting front row will be snapping pictures of almost every look as it passes them by. 

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Pick your poison. Whichever social media source you prefer there are endless amounts of #NYFW updates at your disposal. If you were late to the game this year don’t worry there will be plenty of recaps to come and there is always next year!

http://guestofaguest.com/new-york/fashion-week/the-nyfw-wire-11-social-media-accounts-trending-this-fashion-week

September 14, 2012 at 7:21 pm Leave a comment

DFW Event Spotlight – Live Music, Food Trucks, Beer, and Dogs?

by Harrison Blum

Grab your four-legged furry friends and get ready for the first-annual Barkfest September 15th! From 6-9PM Dallas non-profit Paws in the City will transform Deep Ellum’s 1.2 acre dog park to create a neighborhood party you won’t forget, all to benefit a good cause. Experience live music from local DFW artists, the city’s best food trucks, and local craft beer with a committed goal to raise money and awareness to end overpopulation, abuse, neglect of Dallas area dogs and cats. The event is free to the public and canines of all sizes are invited to join the party as well.  If you’ve yet to experience this wonderful park read all about it here. If you don’t have a dog of your own, then your in luck. Barkfest will have plenty of adoptable dogs there looking for their forever home!

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Pet-friendly vendors will be out in the masses including a pet photographer, a gourmet pet bakery, and Community Pet Outreach who will be offering low cost vaccinations and micro-chipping for only $25 with lifetime registration.

​​Bring some cash* and your friends and know that your partying for a great cause!

September 13, 2012 at 2:55 pm Leave a comment


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