Getting Social at Fashion Week #NYFW 2012

September 14, 2012 at 7:21 pm Leave a comment

by Kristen Kassab


With New York Fashion Week coming to a close we thought it only appropriate to do a social media round up of this year’s festivities. As always the fashion world is at the fore front of using social media. Every editor, blogger or celebrity sitting front row can be seen at any given moment holding at least 2 mobile devices. From the blackberry for emails to the iPhone and iPad for instagram and Twitter updates, social media is a constant at New York Fashion Week. You almost wonder how they have time to watch the shows? But don’t worry these guys practically invented the word multi-tasking.

Some of the hottest people to follow this year included:

Derek Blasberg @DerekBlasberg – Fashion writer and Harper’s Bazaar Editor

Billy Farrel Agency @BFA_NYC – Everyone knows they always have the inside scoop

Women’s Wear Daily @womensweardaily – So many updates from them it’s hard to keep up

Refinery29 @refinery29 – Great for trend spotting and up close runway shots

Leandra Medine, Man Repeller @ManRepeller – The hottest blogger around in my opinion. You can always count on her for her witty commentary and a good laugh.


For most people sitting front row at New York Fashion Week is never going to happen. But lucky for us social media has made it where we get the front row experience while sitting at home in our sweatpants with a laptop and a glass of wine! (No painfully high stiletto heels or week long fasts so you can fit into the perfectly fashionable outfit necessary)

Here are some of the best ways to follow the action of #NYFW:

YouTube: LiveFromTheRunway– check out the schedule and catch live video streams of all your favorite designers shows as they are happening. You get to feel like one of the chosen few sitting front row and you won’t miss a thing (like the model who fell at the Dennis Basso show, OOPS!)


Twitter: Follow the Hashtag #NYFW (disclaimer: it can be overwhelming). You might also consider following some of your favorite designers, models, or fashion editors instead.


Facebook: Like Mercedes Benz Fashion Week as well as any of your favorite designers Facebook pages. Many of them will have links to live streams of their shows.

Instagram: This is probably one of my favorite ways to follow the action. Designers post photos from backstage and people sitting front row will be snapping pictures of almost every look as it passes them by. 


Pick your poison. Whichever social media source you prefer there are endless amounts of #NYFW updates at your disposal. If you were late to the game this year don’t worry there will be plenty of recaps to come and there is always next year!


Entry filed under: Fashion, Social Media, Uncategorized. Tags: , , , , , , , .

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